Its distinguishing characteristic is what sets it apart from other types of competencies. Save my name, email, and website in this browser for the next time I comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.
Table of Contents. Author Marvi Masud. Dell Marketing Strategy — Details of the multi-million-dollar monopoly April 6, March 23, Write A Comment Cancel Reply.
Microsoft has improved the quality of its hardware, software and other products and services a lot over time. People and businesses around the world need to be more productive than ever. Needs have changed in this era. Powerful computing and higher efficiency is the need of the time. Microsoft is reaching many more people than it once did. It may be easy to generate a source of competitive advantage in the tech industry but to retain it is a difficult task.
This is why all the leading technology brands have to invest billions so that they can retain their competitive edge and leading position. Microsoft is in a financially strong position with Market Cap.
Its financial performance over the past three years has continued to grow stronger each year. Growth in financial performance is a result of strengthening product portfolio and expanding customer base.
However, its performance has improved across some other categories too. Its cloud business is divided into three main segments, Microsoft Office commercial, Microsoft Azure, and Microsoft Dynamics Server products, gaming services and search advertising also saw significant growth in revenue.
Microsoft is among the leading tech employers of USA??. Glassdoor is a leading employment website where thousands of existing and ex-employees have rated the company and its leaders. Microsoft is a place for people with passion and talent.
Tech employers are making larger investments in HRM. It is because human resources and their management are a critical source of competitive advantage. Microsoft focuses on bringing the best talent onboard. Apart from large salaries, it has arranged several attractive privileges for its employees. Retaining the best talent is important. You cannot have an outstanding company without outstanding people.
However, it all depends on the kind of culture and work environment you have created. Bill Gates is a passionate leader.
Satya Nadella is also a smart leader who looks for some specific qualities in his people apart from passion, energy and an ability to find success in stormy situations. Tech world has grown full of challenges and people need to have skills which can help them sail through storms. Passion and creativity work at Microsoft but you should also have sincerity and enthusiasm.
There are enough opportunities for such people to find career growth and a satisfactory work life at Microsoft. Nadella had joined the company back in when he was just Then an engineering graduate, he is now Microsoft CEO. You can understand his loyalty for his company. Himself a hardworking leader, Nadella likes hiring people who are not afraid of challenges. Microsoft has been through a long journey since its foundation.
The company and its current CEO together have seen several challenging seasons together. Now, they are working to help others realise their dreams and find a successful career at one of the most respected workplaces on this earth. Customer loyalty in 21st century is difficult to obtain.
Customers have several options before them and you have to retain them using every means. It is a critical source of competitive advantage. You want to retain your customers for longer, you must manage several things apart from product quality and pricing. You need to have a strong marketing strategy, great packages, global reach and you must be able to engage your customers.
Microsoft regularly updates its software. Their usability and availability have made them very popular. Jay B. Through these competencies, Microsoft Corporation manages to continue its growth in spite of the rise of other major technology firms in various markets. The core competencies or long-term competitive advantages of Microsoft are enumerated in the following VRIO table. The resources and capabilities that satisfy all of the VRIO questions regarding Value V , Rarity R , Inimitability I , and Organization O are the ones that offer sustainable competitive advantages or core competencies to the technology business.
Microsoft uses these core competencies to maintain a strong potential for business growth even in the face of fierce competition. Non-core Competencies. The above VRIO table determines that this capability is valuable, but not rare in the industry, considering the competitive workforces of technology firms like Apple , Google Alphabet , Amazon, and others. New firms also have access to competitively skilled workers.
Thus, human resource capabilities for technological advancement are not a core competency of Microsoft Corporation. Moreover, Microsoft has a distribution network with minimal restrictions, such that various sellers of different types, sizes, and locations are involved.
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