Content marketing cannot drive results without considering the customer journey. One of the best ways to do this is to create a content map. First, the basics. A content map outlines how each piece of content you develop strategically aligns with and supports the customer journey. A content map takes this process even further to help you quickly connect every content piece to a customer journey stage and identify opportunities to meet the needs of your audience at that stage.
From a documentation perspective, the structure and formatting of a content map can vary widely. Most content marketing platforms already have this built in natively within the platform, enabling simple reports and filtering of content by stage. Using content mapping can be very advantageous for your content team. It can help you understand key actions, including:. Further, there are many more benefits you can reap with content mapping.
As you define the path that a customer takes from interest to conversion, you can more accurately know their goals, needs, and objections. This insight helps you build a more compelling content calendar. Second, content mapping works to allow you to audit and organize existing content. This type of content includes:. Keep in mind that not every visitor is immediately going to buy some of your products. In this stage, customers are making the final decision.
They will decide if your brand is good for collaboration or not. In this stage, content needs to be completely optimized and convince potential customers to feel even more confident in their decision. Still, the purchase stage is not the last one. So, you need to give them something more that will be of value to them and show them that you care.
You should also keep in mind that customer service is something that splits you from the masses. The market is more competitive than ever before. Many webmasters will offer equally good products like yours. Yet, providing your customers with additional value is something that will convince them to get back and purchase once again. Well, before you start with mapping, it is crucial to get familiar with the entire marketing strategy. After you made the catalog, it is the right time to start filling the content map.
As mentioned, different sorts of contents are relevant for different stages. There is one piece of advice that should be helpful. Cancel Submit. TheNutronic Xbox Ambassador. Try this. Disconnect your xbox from the Internet Start the game Connect to the Internet. Let us know if that works. How satisfied are you with this reply? Thanks for your feedback, it helps us improve the site. Brian Eyekon Xbox Ambassador.
In reply to TheNutronic's post on November 14, What do you need help on? Cancel X. Topic Archived Page 1 of 2 Last. Sign Up for free or Log In if you already have an account to be able to post messages, change how messages are displayed, and view media in posts. Boards Halo: Reach Checking downloadable map content data XioJenesis 10 years ago 1.
FantasticJames 10 years ago 2. You and me both. Just another reason to hate today. SlowMotionDeath 10 years ago 7.
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